Privacy Policy

 

Lensa is operated by Infinity Creations LLC (“Lensa,” “we,” “us,” or “our”), located at 30 North Gould Street, Sheridan, Wyoming 82801, United States.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you:

• Visit or interact with our websites, landing pages, or online stores;

• Purchase or consider purchasing a Lensa product;

• Create an account or submit a form;

• Contact Customer Support;

• Request a return, refund, replacement, or product inspection;

• Subscribe to email or SMS communications;

• Submit a review, testimonial, survey response, photograph, or video; or

• Otherwise interact with Lensa online or offline.

This Privacy Policy applies to individuals in the United States, the European Economic Area (“EEA”), the United Kingdom (“UK”), Switzerland, and other locations where we offer our Services.

For purposes of applicable privacy laws, Infinity Creations LLC is the business or data controller responsible for the personal information described in this policy.

Where consent is required by applicable law, we will request it separately. Consent may be withdrawn at any time without affecting the lawfulness of processing performed before withdrawal.

1. Personal Information We Collect

The personal information we collect depends on how you interact with Lensa.

Contact and identity information

We may collect:

• Full name;

• Email address;

• Telephone number;

• Billing address;

• Shipping address;

• Country or region;

• Account username or identifier;

• Customer-support identifiers; and

• Information used to verify a privacy request.

Order and commercial information

We may collect:

• Products viewed, added to a cart, or purchased;

• Order numbers and transaction history;

• Discounts, promotions, and offers used;

• Shipping and delivery status;

• Returns, refunds, replacements, and warranty requests;

• Communications concerning an order;

• Product preferences and purchase interests;

• Reviews, survey responses, and customer feedback; and

• Information about interactions with our offers and promotions.

Payment information

Payments are processed by Shopify and other authorized payment processors.

Depending on the payment method used, these providers may collect:

• Payment-card numbers;

• Expiration dates;

• Billing information;

• Bank-account information;

• Payment tokens;

• Payment confirmations; and

• Transaction-verification information.

Lensa generally does not receive or store complete payment-card numbers. We may receive limited payment information, including:

• Payment method;

• Card type;

• The last digits of a payment card;

• Payment status;

• Transaction amount; and

• Fraud or transaction-risk indicators.

Payment providers process information in accordance with their own privacy policies and applicable security standards.

Device, internet, and usage information

When you use our Services, we and our technology partners may automatically collect:

• IP address;

• Browser type and settings;

• Device type;

• Operating system;

• Device and advertising identifiers;

• Language;

• Approximate location;

• Referring website or advertisement;

• Pages and products viewed;

• Links, buttons, and advertisements clicked;

• Dates and times of visits;

• Shopping-cart activity;

• Session activity;

• Cookie and pixel identifiers;

• Interactions with emails and SMS messages; and

• Website performance, diagnostic, and error information.

Customer communications and product feedback

We collect information you provide when communicating with us, including:

• Customer-support emails;

• Return and refund requests;

• Product questions;

• Complaints and dispute information;

• Descriptions of your product experience;

• Photographs or videos submitted as evidence;

• Product-inspection information;

• Survey responses;

• Reviews and testimonials; and

• Social-media communications.

Please provide only the information reasonably necessary for us to respond to your request.

Lensa does not request or require medical records, diagnoses, treatment information, or other medical information to purchase or use its products.

User-generated content

If you submit a review, photograph, video, testimonial, or other content, we may collect and publish that content together with information you choose to make public, such as your name, initials, general location, or product experience.

Please do not include information in publicly submitted content that you do not want others to see.

Inferences

We may create limited inferences concerning:

• Product interests;

• Shopping preferences;

• Likelihood of purchasing;

• Preferred offers;

• Marketing engagement; and

• Customer-support needs.

2. Sources of Personal Information

We may collect personal information from the following sources.

Directly from you

We collect information directly from you when you:

• Place an order;

• Create an account;

• Contact Customer Support;

• Request a return or refund;

• Submit a review or survey;

• Subscribe to email or SMS communications;

• Enter a promotion; or

• Otherwise provide information to us.

From your device or browser

We collect certain information automatically through cookies, pixels, tags, software development tools, local storage, and similar technologies.

From service providers

We may receive information from companies that assist us with:

• Ecommerce hosting;

• Payment processing;

• Order fulfillment;

• Shipping and delivery;

• Customer support;

• Returns and product inspections;

• Fraud prevention;

• Website analytics;

• Marketing attribution;

• Advertising;

• Email and SMS delivery;

• Reviews; and

• Surveys.

From advertising and business partners

We may receive information from advertising platforms, affiliate partners, social-media services, analytics providers, and other business partners.

This may include campaign information, referral information, advertising identifiers, and information about interactions with Lensa advertisements.

From public sources

We may collect information you make publicly available, including public reviews, comments, and social-media posts concerning Lensa.

3. How and Why We Use Personal Information

We may use personal information for the following purposes.

Providing products and Services

We use personal information to:

• Process and fulfill orders;

• Confirm purchases;

• Process payments;

• Arrange shipping and delivery;

• Provide order tracking;

• Manage customer accounts;

• Process returns, refunds, replacements, warranties, and product inspections;

• Provide customer support; and

• Communicate important information about an order or product.

Operating and improving our business

We may use personal information to:

• Maintain and improve our websites;

• Understand how customers use our Services;

• Diagnose technical problems;

• Test website layouts and customer experiences;

• Develop or improve products, offers, and support procedures;

• Conduct analytics and business reporting; and

• Measure customer satisfaction.

Personalizing the customer experience

We may use personal information to:

• Remember preferences and shopping-cart contents;

• Recommend relevant products or offers;

• Present content based on previous interactions; and

• Adapt website content to a device, language, or approximate location.

Marketing and advertising

Subject to applicable law and your privacy choices, we may:

• Send promotional emails or SMS messages;

• Measure advertising effectiveness;

• Create advertising audiences;

• Display advertisements on third-party websites and platforms;

• Attribute orders to marketing campaigns; and

• Personalize advertisements based on interactions with our Services.

Security and fraud prevention

We may use personal information to:

• Authenticate transactions;

• Detect fraud or suspicious activity;

• Protect customer accounts;

• Prevent misuse of promotions;

• Protect our systems, customers, and business;

• Investigate policy violations; and

• Establish, exercise, or defend legal claims.

Legal and compliance purposes

We may process information to:

• Comply with laws, regulations, court orders, and lawful requests;

• Maintain tax, accounting, and transaction records;

• Enforce our terms and policies;

• Investigate disputes;

• Protect legal rights; and

• Respond to regulatory or law-enforcement requests.

4. Lawful Bases for European Processing

If you are located in the EEA or UK, we rely on one or more of the following lawful bases:

Where we rely on legitimate interests, those interests may include:

• Operating and improving our business;

• Securing our websites and transactions;

• Preventing fraud;

• Understanding customer engagement;

• Providing effective customer support;

• Protecting legal rights; and

• Communicating with existing customers where permitted.

You may request information about the legitimate interests applicable to a particular processing activity by contacting us.

5. Cookies and Similar Technologies

We use cookies, pixels, tags, local storage, and similar technologies.

Essential technologies

These technologies support:

• Checkout;

• Shopping carts;

• Payment security;

• Fraud prevention;

• Account access;

• Load balancing; and

• Other functions necessary to operate the Services.

Where legally permitted, essential technologies may be used without consent because they are necessary to provide a service you requested.

Preference technologies

These technologies remember choices such as language, region, account preferences, and shopping-cart contents.

Analytics and performance technologies

These technologies help us understand:

• Website traffic;

• Visitor activity;

• Page performance;

• Technical errors;

• Conversion activity; and

• How customers use our Services.

Advertising and attribution technologies

These technologies may record:

• Visits;

• Product views;

• Shopping-cart activity;

• Advertising interactions;

• Device identifiers; and

• Purchases.

We may use this information to:

• Measure advertising performance;

• Attribute purchases to campaigns;

• Limit repetitive advertisements;

• Create or improve advertising audiences; and

• Deliver advertisements that may be more relevant to you.

European cookie consent

For visitors in the EEA, UK, and other jurisdictions requiring prior consent, we will not activate non-essential analytics or advertising technologies until the visitor has provided valid consent.

Visitors must be able to:

• Accept non-essential technologies;

• Refuse non-essential technologies;

• Choose between categories of technologies; and

• Withdraw or change consent as easily as it was provided.

You can change your choices through our cookie-preference tool, where available.

You may also adjust your browser settings. Disabling essential cookies may prevent parts of the Services from functioning properly.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

Ecommerce and technology providers

These providers host and operate our store, websites, checkout, analytics, tag-management, testing, and related technology.

Payment processors and financial institutions

We disclose information as necessary to process payments, prevent fraud, manage disputes, and issue refunds.

Fulfillment, shipping, and return partners

We disclose contact, order, and delivery information to warehouses, fulfillment partners, shipping carriers, customs providers, return facilities, and product-inspection providers.

Customer-support providers

We may disclose information to vendors that help us respond to inquiries, manage customer relationships, process returns, and provide technical support.

Marketing and communication providers

Subject to applicable law, we may disclose contact and engagement information to providers that help deliver email, SMS messages, surveys, promotions, and customer communications.

Analytics and advertising partners

Subject to applicable law, consent requirements, and your privacy choices, we may disclose identifiers, commercial information, internet activity, device information, and advertising information to analytics and advertising partners.

Some US privacy laws may define advertising-related disclosures as “selling,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged.

Review and user-content providers

If you submit a product review, we may disclose information to a review-platform provider and publish the review according to your choices and our applicable terms.

Professional advisers

We may disclose information to lawyers, accountants, auditors, insurers, consultants, and other professional advisers.

Government and legal recipients

We may disclose information when reasonably necessary to comply with applicable law, respond to legal process, protect rights or safety, investigate fraud, or enforce our agreements.

Corporate transactions

Personal information may be disclosed as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar transaction.

At your direction

We may disclose information when you request, authorize, or consent to the disclosure.

7. Sale, Sharing, and Targeted Advertising in the United States

We do not sell personal information for money.

Our use of advertising and analytics technologies may nevertheless be considered a “sale,” “sharing,” or use for “targeted advertising” under certain US state privacy laws.

The categories of information that may be disclosed for these purposes include:

• Online identifiers;

• IP addresses;

• Device and advertising identifiers;

• Internet or website activity;

• Product views;

• Shopping-cart activity;

• Purchase and commercial information;

• Approximate location; and

• Marketing inferences.

Recipients may include advertising networks, social-media platforms, analytics providers, and marketing-attribution providers.

You may opt out by:

• Visiting Your Privacy Choices;

• Adjusting available cookie-preference controls; or

• Using a browser or extension that sends a recognized Global Privacy Control signal.

Where required by applicable law, we treat a recognized Global Privacy Control signal as an opt-out request for the browser and device sending the signal.

If we can reasonably associate the signal with your account, we may also apply the preference to that account.

We do not knowingly sell or share the personal information of individuals under 16 years old.

8. Email and SMS Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link included in an email.

You may opt out of promotional SMS messages by following the instructions contained in the message, such as replying STOP, where applicable.

After opting out, we may continue sending non-promotional communications concerning:

• Orders;

• Payments;

• Deliveries;

• Returns;

• Refunds;

• Product notices;

• Customer-support requests; and

• Other service-related matters.

We may retain limited contact information on a suppression list to ensure that we honor your opt-out request.